How does the search engine works

Digital Marketing Solutions

How does the search engine works

How does the search engine work?

Ever wondered how many times you use a search engine to search for information?

If you take Google as an example it handles more than 40000 searches per second and 3.5 billion searches per day and 1.5 trillion searches per year. The search engine has become a part of our daily life. The number of searches per day is very huge. There are different ways that the search engine can be used. The search engine has become the major source to gather any information and search engine has all the answers for your questions.what happens when you type a query in the search engine? and how a search engine really works to show information for your query and on what basis it shows query related information? If a person thinks off creating a personal blog and a website it is really needed for him to know how this search engine works.

Having a clear understanding of how the search engine works, that can help to create a website that search engine can understand. It can become a major added advantage for the digital marketers to know about a search engine for optimizing websites to search engine.crawling and indexing, these are the major tools that is used by the search engine which showcase your website when the particular keyword or term is used.

let us get into more detail on it.











Crawling is the process of tracking and gathering website copy and URLs to prepare for indexing. crawlers will trace all the valid links on the website and will make a copy of it. so crawlers are very crucial for the pages on your website to get indexed. crawling begins with the sitemaps given by the webmasters or the website owners so that it can index your website in search engine. These Google Crawlers pay more attention to new sites, new web pages, changes in existing sites, follow links and dead links.we can even stop crawlers from crawling our website by modifying robots.txt and by using disallow tag.


Generally, indexing refers to the getting your web pages indexed in google and other search engines. Crawlers play a major role in indexing your webpage in google.The index is considered as a database where search engines use this database to provide information to search related query.
Technical issues related to the server, low-quality content, duplicate and stolen content, malware all the factors can stop the searching from indexing your webpage.

By signing up in webmaster tool you can check your indexing in search engines. You can also submit an XML sitemap of your site to see how many pages are indexed of those you submitted.


Retrieving means whenever the search engine gets a query, the search engine looks over its index database and tries to produce the keyword related information to the user. It considers different factors for providing information:

1. keyword relevancy
2. quality of the content
3. freshness
4. popularity
5. how other people are using it.

How do search engines determine relevancy and popularity?

According to the search engine, relevance means finding a right page for the right keyword. In the early days, the value for the search engine is very limited It may be due to lack of awareness and knowledge. Over the years, the development of technology has made this search engine as the major source finding information. Today, hundreds of factors influence relevance, and we’ll discuss the most important of these in this guide.

Search engines assume that only the popular site contains effective content. And these assumptions have been proven by the search engine many times. In terms of user satisfaction with the search results.This popularity and relevancy of webpage are not been determine manually, It is done by the algorithms of the search engine. These algorithms often comprise hundreds of parameters set by the search engines. Based on all these search engine provides ranking to the webpages

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